Target’s changes are getting a lot of attention

I was very glad to hear that Target is no longer going to segregate their toys into boys’ toys and girls’ toys. We shop at Target all of the time, and I have kids who buy many of their toys in the boy section. Grace loves all things superheroes and Maya loves Legos. It will be nice to not force them into an aisle basically labeled “not for you.”

I have also found it interesting how much attention this is getting. I am about to do my third interview in two days on this topic. And my “fans” on the internet have loved my interviews. I say this as sarcastically as possible. One person suggested I was assaulting Christianity. Not my intention AT ALL. I just want kids to be able to buy whatever toys they enjoy without being made to feel weird about it. Simple as that.  I just think let’s let “Toys be toys.”

A link to an article in Yahoo! Parenting about Target’s changetarget

Another interview (this time it gets to be for more than 3 minutes)

I am excited to be on The Joy Cardin Show (Wisconsin Public Radio) on Tuesday, June 2. I will be on from 7:00- 8:00 am EST. I am thrilled to get to talk for an hour about gender stereotypes. I feel like it can actually be a conversation, instead of just a 3 minute book plug. There are callers with questions, so that should be something new for me.

Birthday Challenge (How to Include Boys and Girls)

This year started out as a challenge for all my “gender talk.” Usually, I only recommend things to parents if (a) research backs it up, and (b) it seems feasible to do as a parent (and because I have tried it). Earlier this year, I was interviewed by Sharlene Johnson at Parents Magazine about how to promote mixed-gender friendships in your kids (excerpts and the link to the full article are below). I was very clear about how birthday parties should be as mixed-gender as possible. Yada yada yada. This has always been the case for my kids and it had always been a non-issue.

Then… my own daughter’s 10th birthday rolls around.  I asked what she wanted to do for it and who she wanted to invite. Within seconds, she said GetAirLex, a trampoline park in our town. Then she paused about who to invite. She started naming a bunch of girls – pretty much all the girls in her class. I asked about the boys. She is friends with the boys and eats lunch with them every day, so it seemed weird to not invite them if she was already inviting ALL the girls. (Plus, I was being loud-mouthed about mixed-gender parties a month before.) It would be one thing if it was just a few of her closest girl friends. But it seemed very stereotypical to invite literally one-half of the class.

I was surprised when she told me why. She said that she was friends with a few of the boys. But, if she invited them to the party, then the girls would think she “like”-liked them. She was definitely not wanting to send that message. Jeesh, the rumors about who likes whom  start so early. So, I suggested she just invite everyone in her class. This way, there was no exclusion based on gender, but she didn’t have to worry about what others thought. Plus, this party was at a trampoline park, something everyone would enjoy.

So she did, and it was great. Most of the girls, and most of the boys, came. They all had fun. Shockingly, they managed to play together as friends. I am sure it helped that dodgeball was involved.

I was struck by how easy it had been. First, find an activity that everyone would enjoy (this would have been harder if she wanted to go get manicures). Then, simply invite everyone. If the other gender doesn’t come, it doesn’t really matter. At least you made an attempt to actually treat your friends as your friends.




It even had the bonus of entertaining the 4 year old.


From Parents Magazine by Sharlene Johnson

Reconsider the Party

When your child’s birthday rolls around, keep in mind that all-boy or all-girl celebrations can perpetuate the idea that it’s okay to exclude a whole group of people. “So much happens at school that’s out of your control, but you can guide who comes to birthday parties and who plays at your house,” says Christia Spears Brown, Ph.D., a developmental psychologist at the University of Kentucky, in Lexington. Warm your child up to the idea of having a coed bash by brainstorming themes that aren’t gender-specific, like a bowling or circus-inspired event. Then suggest inviting friends of both sexes over to celebrate. If she’s hesitant, ask your child how she’d feel if her classmate Andrew had a party that she wasn’t invited to. Showing her the situation from an outsider’s perspective is likely just the nudge she needs to open the invite to everyone.

Get Together

If your child is willing, schedule boy-girl playdates or encourage him to play with the girl next door. But to make the idea more appealing, you may need to suggest an activity they’d enjoy doing together, says Dr. Brown. Both sexes are likely to enjoy board games, forts, bubbles, modeling clay, sandboxes, building blocks, scooters and, well, far too many other things to list. Once your child has a few mixed-gender playdates under his belt, he’s more likely to engage with both sexes in the future — with or without your guidance.


Book is now available

My new book, is Parenting Beyond Pink and Blue: How to Raise Your Kids Free of Gender Stereotypes, is now available pretty much everywhere (even the Kindle version). I have been pleased with the reviews it has gotten so far.  If you read it, I would love to hear your thoughts. On Thursday, April 24, I will be discussing the book on Good Day Chicago at 9:45am.


book cover


Publisher’s Weekly

Brown, associate professor of developmental psychology at the University of Kentucky and a Psychology Today blogger, has researched the impact of gender stereotypes on children and teens. Here, she presents her argument to parents, asserting that the differences between boys and girls are far less pronounced than the media and some other authors contend (most notably, Michael Gurian, whose Gurian Institute trains educators to approach the learning styles of boys and girls quite differently). Wading through and interpreting the gender studies, Brown concludes that the way boys and girls learn, play, verbalize, and think is far more similar than dissimilar, though some differences do exist; for instance, boys are more physically aggressive and their brains develop at a slightly slower pace
than girls’. The mother of two girls, Brown urges parents to beware of studies that are flawed and overstated, and to place greater focus on the individual child. As Brown also explores her own feelings as a mother, she is not without humor, sharing for instance, a boy/girl pizza birthday party ambushed by the pizza maker’s unsolicited gender-based comments (“Boys always like pepperoni”). Though her anecdotes and observations can be amusing, Brown’s message is simultaneously a somber and far-reaching commentary on the ways that gender stereotyping needlessly limits and labels children. Agent: Linda Konner, Linda Konner Literary Agency. (Apr.)


Library Journal Review

Brown (developmental psychology, Univ. of Kentucky; Psychology Today, blogger at Beyond Pink and Blue), a leading specialist on the impact of gender stereotypes, offers a review of the latest research combined with a guide to raising children free of the negative influence of gender expectations and limitations. She argues that children are “free to flourish” when gender is deemphasized and covers both the neuroscience and cultural influences of sex in language that is accessible and at times even humorous. Beyond the issues of “pink and blue,” her assertions have a scientific rather than feminist flavor and will enlighten those even of the “boys will be boys” school. ­VERDICT Much quality literature has been published over the last few years on gender studies, and this title juxtaposes other works such as Leonard Sax’s Why Gender Matters: What Parents and Teachers Need To Know About the Emerging Science of Sex Differences. For all libraries serving parents.


Getting to the Bottom of the Princess Obsession

As someone who studies gender stereotypes in children, and as someone who has an intense dislike for the princess movement, it has been a little frustrating that my youngest daughter always talks about wanting to be a princess. Her exposure is pretty limited, at least compared to other American preschool girls. I don’t allow Disney Princess movies, although she has seen them at other people’s houses. She has seen the occasional Sophia The First (which I don’t love, but I don’t hate), but spends a lot more time with Jake and the Neverland Pirates and Mickey Mouse.  Regardless, she has developed a deep love for princesses.

Recently, I tried to get to the bottom of it. I asked her “Why?” she loved princesses. Her answer “Their sparkly clothes.” This rationale was reinforced when she told her older sister that the princess from Brave wasn’t a real princess because “her clothes were too dark.” Of course, the one princess I like, she rejects for being goth.


Then I had to face facts. I may not like princesses because they are helpless, do nothing for themselves, and only wait for a boy to show up and save them, but she likes them because they are sparkly. Perhaps we could reach a compromise. I am not a sparkly girl, but there is nothing wrong with liking sparkle. That isn’t my battle. I tried to think about (a) a female, (b) who wears sparkle, and (c) is powerful. My own childhood came back to me. WONDER WOMAN! As a kid, I wore Wonder Woman Underoos ALL THE TIME (If you are too young for that, I am sorry you missed out on the fun). I watched her cartoons, I watched the TV show. She has sparkle bracelets, and even a tiara. And she can kick ass.

I began to google images of Wonder Woman and show them to Grace. Lo and behold, she was hooked. Now I am showing her old episodes from SuperFriends. She loves Wonder Woman and her lasso and invisible jet. My next stop is to order her a WW costume to dress up for pretend play.

It may not be the perfect female role model. Marie Curie would be way cooler. But I am happy that she has found a sparkly girl to root for, one that actually does something worth rooting for.