Rush for conformity

(Some of these blogs come out of season because I am transferring from my old website)

The week before college starts in the fall, hundreds of women vie for the coveted spots in a sorority. During this week, I begin to feel like Jane Goodall. Groups of college women all dressed alike walk around campus in herds. The same dress, the same shoes, the same hair. Some are better than others at navigating the high heels, but I think I would have an easier time distinguishing a group of chimps. The craziest type of individuality any of them showed was picking a different color purse.


I must admit, I never did any of this as a college student. I went to a small school that (I think) had one sorority. But I have lots of students who are in sororities, so I understand the social value of the organization. I don’t judge the sorority. I just think this stuff i crazy. At Kentucky, the girls also dress identically for football games. Same blue, black, and white dress and same brown boots. What is difficult to understand is the extreme conformity. They all work so hard to look like the other girls. It must be exhausting. They drank some powerful Kool-Aid.

​Social psychology has taught us about the irony of individuals and groups. We desperately want to fit in, but at the same time, we desperately want to be perceived as unique. That’s a tough line to walk.

Considering how much women at this age are objectified, it is particularly disturbing to see conformity beat out individuality so strongly. It isn’t even a close match. It is clearly much better to fit an ideal image of a sorority girl than be thought of as an actual individualized person. I know this isn’t the message I want 19 year old girls to leave with. Just doing something because your friends are doing it is particularly dangerous in a college atmosphere of alcohol binge drinking and unprotected sex.

So, bring on the girls in the non-matching dress, the comfortable shoes, and the curly hair. Because I want to celebrate the girls who say, “Take me as I am or don’t take me at all!” ​

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